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preferred readings
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1 'machinic vision', p.42
Johnston, John |
J.Johnston
mentiones 'as the correlative to both these assemblages (contemporary
telecommunications) and the distributed perceptions to which they
give rise, the image attains a new status, or at least must be conceived
in a new way.'1
Thus it is clear that we cannot go back to the somewhat more simple
encoding - decoding process, it should be kept in mind, that the main
part of transmissions-messages are still set on inherent codings of
preferred readings.
'The domains of preferred meanings have the whole
social structures, of them as a set of meanings, practices and beliefs:
the everyday knowledge of social structures, of 'how things work for
all practical purposes in this culture', the rank of power and interest
and the structure of legitimations, limits and sanctions.'2
In this sense it is very important to avoid quick cultural stamps,
as reinvented with 911. |

2 'Encoding/Decoding', Hall, Stuart, published in
Culture, Media, Language. Working Papers in Cultural Studies 1972-79 |

3 'Encoding/Decoding', Hall, Stuart, published
in
Culture, Media, Language. Working Papers in Cultural Studies 1972-79 |
So on one side
there is a chance in the increasing ambivalence of distributed perception,
but it is also a risk therefore new or unknown perception leads to
an uncertainity which usualy tends to lean back on preferred readings.
Or it follows automatically the other strategy to handle the unfamiliar
as dangerous, because not readable, and refers to the professional
code, which is 'relatively independent of the dominant code'3
, but mostly operates within the established point of view. |

4 Parks, Lisa
Orbital
Viewing |
This correlates
to the usual reading of scientific images (including especially operational
images of war) because they have to interpreted as also the already
mentioned research of satellite images of L. Parks4
exemplifies.
So it still can be suggested that perception strategies yet have to
get adopted to the decoding of the new layer of endless recodings.
Despite a more or less unconcious scepticism into images, because
of their changed way of production, we mainly still perceive them
on the level of common visual strategies. |

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To keep up
with that an increasing usage of performative mechanisms corresponding
to very different strategies of communication can be stated. Produced
in various terms and relations to create a specific situation and
context for authenticity.
Due to a shift of significance in a spectacular
society they have been becoming more important for the constituation
of the real, as the depiction of the index of an object can not be
expected any longer.
Context, as well as decontextualisation have been becoming important
tools of framing an image, expression or an other event.
(.. more on this also in counterstrategies) |
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Links about distant perception:
remote sensing tutorial
Civil objects
Analysis
of Media Texts (about Semiotics)
more Celebrities in Semiotics
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