ad strategies and mobile swarms

An article (no online link) in the spiegel magazine refers to young mobile users in the Berlin night as acting in swarm like habit: ‘Biologists speak about emergent behaviour. Nobody has an idea, but suddenly all act at the same moment. The ideas evolve from movement. …’
A more directed movement is suddenly shown through the elder form of flashmobs (via PLSJ) during the recent events in madrid.
This might be closer to Toni Negri’s mentioning of multitude to be thought of as a swarm when speaking at the transmediale under it’s announcing ad ‘Fly Utopia’.

TV transmission: OKB
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